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“Ron Santibanez, President of the Southern California-based restaurant consulting group Profit Line Consulting, says he strongly encourages his clients to venture into merchandising. Whether it's something as small as homemade pasta sauce behind a display case, or as big as a dedicated area with items like aprons, mugs and bread mixes, Mr. Santibanez says retail only adds to a restaurant's appeal.”
~ Silicon Valley/San Jose Business Journal
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