"I
believe sampling is much more effective
then any type of advertising", he
(Ron) says. "Because the real challenge
is how I can get this food into the consumer's
mouth..."
~ Nation's Restaurant News Read
article
Professional Profile
Ron Santibanez
is the founder and president of Profit
Line Consulting, a firm specializing in
helping restaurant companies increase
their market share and profits. Profit
Line's clients include companies such
as, Disneyland, Carl's Jr. Restaurants,
A&W Restaurants, Roberto's, The Historic
Magic Lamp Inn, Stop & Glo, as well
as others.
A native of Southern California, Ron Santibanez
has been involved in the restaurant industry
since 1973.
His restaurant experience included stops
with several full and fast service companies
which included The Blue Bayou, Tahitian
Terrace, and Carl Karcher Enterprises
(Carls Jr. Restaurants).
In 1991, Mr. Santibanez began his own
management consulting firm, Profit Line
Consulting. His extensive background in
foodservice operations and management
development gives him a unique insight
into all the facets of restaurant operations,
as well as general business development.
An active restaurateur himself, he is
an Owner and Director of Pesto Creative
Italian Bistro located in Columbus, Ohio. Read
Article from the Columbus Dispatch
Mr. Santibanez
is frequently quoted in foodservice publications
and is a regular seminar presenter for
the California Restaurant Association.
He is also the Publishing Editor of "The
Profit Line" restaurant newsletter
and "Insights", an electronic
newsletter publication.
Affiliations
California Restaurant Association
National Restaurant Association
Food Service Consultants Society International
- FCSI
