Vendor's - It's Not Just About Price

When dealing with vendor’s the “best” price is not necessarily the “lowest” price, but rather the price that provides you with the best overall value. Value is a feeling that one has received his or her money’s worth in terms of quality, quantity, and service. 

The disappointment and dissatisfaction you face from realizing that you have purchased an inferior product or service remains long after the brief exhilaration from having paid a cheap price. And in the case of a restaurant customer, the taste of a bad meal lingers long after the initial satisfaction of redeeming a two-for-one coupon.  

You Get What You Pay For!