Specializing in Restaurant Start Ups, Restaurant Turnaround, and Profit Improvement




     Ron's Tip Jar/Insights - Published by Ron Santibanez   

March 16, 2017


In This Issue:

Cost Control

Quick Tip

Cost Control

The purpose of controls is to determine efficiency of the operation, prevent theft, and ensure that the operation functions according to the goals of management.

The basic cost control procedure consists of setting standards, according to criteria, measuring performance against the standard, taking corrective action, and recycling through the process.

Control measures must be reliable and valid.


Thought For The Day

"Uncertainty will always be a part of the taking-charge process."

~ Harold Geneen

Starting a Restaurant? Want to Improve Your Profits? Call Us Today. 866-903-5875


Quick Tip

The Perception of Value

The perception of value is a function of three elements: (1) Quality; (2) Quantity; and (3) Price. Value to the customer is enhanced by an increase in the quality of the food or beverage; the product presentation; the service; ambiance and decor; the size of the portions; and the price. Value perceptions are relative. A higher-priced meal can constitute a value just as much as a lower-priced meal, depending on whether it is an eat-in or dine-out occasion.


I am documenting "The Evolution of the Restaurant Start-Up Process" on our web site. I think you will find this very interesting! Click Here!  


Need a Feasibility Study for a New Restaurant?

We have many options from which you may choose from. Call us today at 866-902-5875, or email Ron Santibanez at ron@restaurantexperts.com


Mobile Web Site Now LIve

Our mobile web site went live yesterday. Visit us at www.restaurantexperts.com on any mobile device. 

Be sure to view our full site for more tips and free information booklets. 



Additional "Tips" are now available on "Ron's Blog."



Follow me on Twitter @ronsantibanez. I post frequent tips, industry news, and suggestions to Improve Your Profitability

Visit our web site RestaurantExperts.  You can view additional tips and informational booklets on our web site.


 We encourage you to contact us if there are specific subjects you would like to see addressed in "Ron's Tip Jar/Insights".

"Ron's Tip Jar/Insights" is a newsletter discussing issues that affect your restaurants profitability delivered by Ron Santibanez. You may also view past issues of "Ron's Tip Jar/Insights" by clicking here.

Contact me at ron@restaurantexperts.com


For information regarding our start-up and profit improvement services, call us at 866-903-5875. You may also reach me by email at ron@restaurantexperts.com



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