Ron's Tip Jar - Published by Ron Santibanez   

August 22, 2012


In This Issue:

Tips and Things - Be Knowledgeable About The Menu

A Bit of Wisdom

Restaurant Myth

How Much Does It Cost To Open A Restaurant?



 Tips and Things

Be Knowledgeable About The Menu

Skillful salesmanship helps your customers know what great choices your restaurant has to offer. Selling should never be considered a dirty word if your intent is to help ensure your customers have a great dining experience. Remember, people donít go out to save money; they go out to have a good time. They certainly wonít take you up on every suggestion. Still, you want to make sure they are aware of everything the restaurant has to offer. If you know what your customers want, you can go a long way to ensuring they have a memorable dining experience.


Thought For The Day


Character is doing whatís right when nobodyís looking.




Good service can save a bad meal. A good meal cannot save bad service.


For those of you who would like to grow your own herbs and vegetables for your restaurant but don't have the room, a new product is now available. It is called the Tower Garden. This would be a terrific addition to your patio dining area. It is a unique product, it is attractive, and it is sure to become a conversation piece. You can use it to grow a multitude of vegetables, flowers, fruits, and herbs. The cost is minimal, and it pays for itself in a matter of months.   

Click here for more information on this amazing product and to order. It's great for the home as well.

A Bit of Wisdom 

One of the surest signs of a bad or declining relationship with a customer is the absence of complaints. Nobody is that satisfied, especially not over an extended period of time. The customer is either not being candid or not being contacted.


Ignore the ones who say it's too late to start over. Disregard those who say you'll never amount to anything. Turn a deaf ear to those who say you aren't smart enough, fast enough, tall enough, or big enough.....ignore them

Max Lucado


Restaurant Myth


 It is of limited value to compare a monthly P&L to a previous month. There may be a different number of total days or a different number of weekend days that will invalidate any meaningful sales comparison. Many restaurants do over 50% of their sales on two days of the week, Fridays and Saturdays. Many restaurant operators prepare their P&Lís on a 4 week, 28 day cycle so that each P&L reflects the same number of days and the same number (4) of each day of the week


 We are offering a FREE Restaurant Start-Up Checklist. Just send us an email at Ron@RestaurantExperts.com and request your copy.

How Much Does It Cost To Open A Restaurant?

We have The Answer. Click Here.


You can now read todays Restaurant Business News on our website .  


Additional "Tips" are now available on "Ron's Blog."



Follow me on Twitter @ronsantibanez. I post frequent tips and suggestions to Improve Your Profitability.


We are now featuring our booklet "How To Start A Restaurant" FREE on our web site.  


Visit our web site RestaurantExperts.  You can view additional tips and techniques that are regularly posted on our Profit Line Facebook page.

Click here to view our feature page on our client, Salad Republic 

Please Visit Salad Republics New Website LoveSaladRepublic.com


 We encourage you to contact us if there are specific subjects you would like to see addressed in "Insights" or "Ron's Tip Jar".

"Insights" is a newsletter discussing issues that affect your restaurants profitability delivered by Ron Santibanez. You may also view past issues of "Insights" and "Ron's Tip Jar" by clicking here.

Contact us at ron@RestaurantExperts.com

For information regarding our start-up and profit improvement services, call us at 866-903-5875. You may also reach me by email at ron@RestaurantExperts.com



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