Ron Santibanez is the Founder and President of Profit Line Consulting -, a firm specializing in new concept development, and helping restaurants increase their profits. Profit Line's clients include companies such as, Sieta Banderas - Laredo, TX., Cosmos Bar & Grill - Laredo, TX, Hambone Willy's - Frisco, TX. Austin Burrito Company - Bee Cave TX., Disneyland, Carl's Jr. Restaurants, A&W Restaurants, Roberto's Mexican Food - San Diego, CA, La Perla Tapatia, Body Fuel - Oxnard, CA., Lola's, - Detroit, MI., San Manuel Band of Mission Indians - Highland, CA., Steinborn Properties - Las Cruces, NM., The City of Antioch, CA, as well as many others.

A native of Southern California, Ron Santibanez has developed the ability to establish partnerships and solid relationships with his clients that lead to long-lasting. His extensive background in foodservice operations and management development gives him a unique insight into all the facets of restaurant operations, as well as general business development. He is now considered to be one of the foremost experts on restaurant start-ups and feasibility studies.

Mr. Santibanez is frequently quoted in foodservice publications such as Nations Restaurant News, Pizza Today (Read Article),Restaurant Business, QSR Magazine, in addition to U.S.A. Today. He has also been regularly quoted in The Sacramento Bee, The Cincinnati Observer, and The Columbus Dispatch. He has been a regular seminar presenter for the California Restaurant Association. He is also the Editor of "Insights", an electronic newsletter publication.