Business Plan - The Basics

The business plan should comprise of seven sections:

Cover Letter - Include the dollar amount you are requesting, terms, and time frame for repayment.

Business Summary - The name and location of the restaurant, a brief description of the menu, the target market, and any competition. Include the profiles of the management team. Also include goals, financial needs and projections.

Market Analysis - Discuss in detail your industry segment.

Market Strategy - Detail pricing and marketing strategies.

Management Plan - Include an organizational chart, job descriptions and responsibilities of the key management personnel.

Financial Data - Provide a comprehensive pro-forma that includes, use of cash, capital requirements, five-year sales projections, cash flow analysis, and break-even analysis


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